Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Youve seen the membership tier cliches, and you dont want your membership program to fall into that trap. 2014-2023 NATHALIE LUSSIER MEDIA INC. DBA ACCESSALLY. Enjoy whatever bonus trash we dump here. - 4K quality animations without watermark. Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. Since he lives in Shanghai, hes able to work closely with manufacturers to make sure his merch is really special. The $2/month increase over their base $1 tier is entirely driven by an access/insight benefit type. Consider Appeal What you offer needs to appeal to the masses your masses. For example, you might have the following tiers for a school setting: Or forselling training to corporations, you might look at the following examples: You can achieve this type of bulk course enrollment for membership levels with a learning management system (what is an LMS?) In this time, 175,020 new participants have joined the platform. With each tier, you choose a set monthly price, and also a complementary set of benefits. Full. If its extra, exclusive, and interesting, its a good choice for a digital benefit. 2. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Their $3 tier offers behind-the-scenes insight into the show. Exclusivity is a great benefit to offer in exchange for membership. Your email address will not be published. Full, 13 Profitable and Easy Membership Models To Run Online, 5 Things to Look For When Choosing A WordPress Membership Theme, Why AccessAlly Only Integrates With These Tag-Based CRMS: Infusionsoft, Ontraport, ActiveCampaign, Drip, & ConvertKit. Or maybe you think Ive missed something out. The intention is to give artists a sustainable income while rewarding patrons with additional content or other rewards at various subscription levels. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. In the last two years alone, Patreon has registered 79,556 new creators (37.31% of the existing base). Tier 2 Bronze. Enjoy whatever bonus trash we dump here. Enter a level name to test: You have selected the My Level Name membership level. Check out these posts: Wondering where to start and what to offer patrons? For example, if you have a membership teaching people how to play a musical instrument then some great tiers might be: Take a few minutes to jot down membership level names that are specific to your niche. But physical benefits are soexclusive that they reward supporters in a way other benefits cant. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. This cookie is set by GDPR Cookie Consent plugin. Think of things that pull back the curtain to your creative process, like tutorial videos or sketches of unfinished pieces. Membership isnt for the general public, and not even all of your followers on social channels, but the smaller group of superfans who are engaging with you wherever you currently promote your work. They have 9 types of membership levels for their supporters. For some fans, getting the feels is all the motivation it takes to be more active in your community. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. They have 9 types of membership levels for their supporters. Fans who care more about your work as time goes on. We catch fraud before it hits your balance so you dont have to. As a photographer, Dave has photographed wolves in their natural environment; he's also a scuba instructor and co-host of several podcasts. Well be rolling it out gradually as spots become available. The cookie is used to store the user consent for the cookies in the category "Performance". The concern? One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. For creators who join Premium, there is a minimum three month commitment before you can switch to a different plan. We bill your patrons each month, and handle your patrons questions to ensure theyre taken care of. Its great to think of time-sensitive benefits, especially when you want to drive up the number of patrons you have. 5. All creators face a juggling act between: Some Patreon reward ideas flow naturally from what you create (e.g. Full, You'll get follow-up emails about AccessAlly and our newsletter. Tier 3 everything in tiers 1 and 2 plus new features. Monthly payouts have increased by 23.18% over the last year, up from an estimated $19.19 million in September 2020. These membership tier names are straightforward, and a customer can easily self-identify based on the structure. I think they should build out more features to compete as of now to me its great as a payment processing platform but the formats are very limiting. Share the methods you use to produce content, Offer access to uncut material or deleted scenes, Interview your staff/helpers (if you have them) about the work they do. 2. Attain sustainable income, and even financial freedom. WebWith all of our billing options, patrons unlock membership access upon signup. Tier 3 Gold. Very interesting numbers in there. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Patreon enables creators to establish multiple membership tiers. Which means that you need to talk about it frequently and authentically, wherever you and your fans connect already. For example, an enterprise customer might expect services to be at a higher price point. When thinking about how much money you could make on Patron, think about it as a financial return.Financial return = (patron count X membership tier value) cost to fulfill. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. They have 9 types of membership levels for their supporters. Try to resist that urge and focus on the benefits people get at each tier, so that you dont wind up underselling your top tiers or bottom tiers, which tend to be easier to fulfill. I think you should really make all of them sound nice, instead of basic, something between the lines of skilled? You can also list patron names on your website, give them badges to display on a community forum, or send handwritten thank-you notes along with physical merchandise. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. 6. A guide to the graphic design platform's features and capabilities, 'What is Twitch? 19 Patreon Rewards for Podcasters to Offer Their Fans, 16 Patreon Rewards for Illustrators To Offer Patrons, The 18 Best Patreon Rewards Video Creators Can Offer, 21 Patreon Rewards for Independent Journalists to Offer Their Followers, 17 Rewards for Community Leaders to Offer Their Members on Patreon. 5. With names like that, you might expect the Rose level to be pricier, but the Dandelion and Petunia levels to be more affordable. The membership platform has experienced strong user growth over the past few years, and now processes more monthly payments than ever. Sometimes some of the best membership level names are pretty basic. For example, your free member level could just be called the free tier on your website, to reduce confusion and entice more members to join. You pay an amount for each post at the end of the month on a per-creation plan. Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. Patreon is a membership platform that connects content creators with fans and supporters. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Limited-time offers can work really well for this. 43,823 patrons sponsor the show. Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. Were going to dive deeper into more membership tier naming in a minute. You will also likely want to be able to pro-rate any past payments toward an upgrade or a downgrade in membership plans, so keep that in mind. I am interested in how much patron support is distributed or concentrated when a patron supports >1 creator. Patreon has raised a total funding of $412.1 million. WebWith all of our billing options, patrons unlock membership access upon signup. How long do you want supporters to stick around? WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app Message your patrons and monitor your membership business with our native iOS and Android apps. Ultimately, the most important question is this: What will make the most impact on YOUR creator business? Membership Level: My Level Name. We could literally talk to you about it all day (today and tomorrow). Patreon is constantly figuring out ways to help lighten your workload.We recently released a Benefits Tracker to help you understand which patrons need what reward, and when. Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. Examples of these types of memberships include language learning, professional development, crafting, sports, music, writing, coding, gardening, and everything in between. Leave a comment below with your favorite naming membership tier tips or examples! Mainly, it offers financial tools that let supporters subscribe to projects that give creators a predictable income stream as they continue to create content. Ill explain why the platform fee varies from 5%-12% in a moment. Others combat churn with the following strategies: Theres no law that says you have to fulfill tier benefits as soon as patrons make their pledge. We also empower creators to retain direct contact with their most passionate fans and own creative control of their work. WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. Patreon hasnt released a full breakdown. Patreon is relatively transparent with their data. Ill explain why the platform fee varies from 5%-12% in a moment. Some examples to get your wheels turning include: If your brand is focused on hard-hitting independent journalism, or keeping the press free from bias, you might take a look at this structure: Your membership level naming strategy should match the value you bring, and what people can expect from supporting your work. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. What you offer needs to appeal to the masses your masses. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). Want more specifics to get started? Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? Some creators simply price their membership tiers high enough so that a one-month member is still profitable. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. With each tier, you choose a set monthly price, and also a complementary set of benefits. WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Pay yourself whenever you want, or receive monthly auto payouts from your creator balance via direct deposit, PayPal, or Payoneer. Creators on Patreon have made an estimated. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. 1. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Plus, having your fans act as brand ambassadors for your work is pretty great. Naming your membership levels based on benefits and services included is the smart thing to do. The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. Video content is the single most popular category, making up 25.88% of all Patreon profiles (54,582 creators). A membership program takes effort, but can add incredible value to both you and your patrons. Ready to dive in? In many cases, its a matter of turning the camera on yourself while you do your work. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Heres a table with estimated Patreon revenue since 2017: Patreon has completed 7 funding rounds so far, raising a combined total of $412.1 million. Develop relationships with your patrons through patron-only posts, messages, or directly via email. Shown on the membership checkout page. Patrons get a small instant reward, followed by increasingly cool physical goods as patrons stick around long-term. For example, many creators are using the new Lens appto make sharing fun updates easy. Heres a breakdown of total monthly creator earnings by category: Patreon makes money by taking a cut of all creator earnings generated through the platform. There are two reasons patrons sign-up for a membership program.Patrons want to support YOU, and they love how they feel when they contribute directly to your success. Offering tiers and benefits is how to provide patrons with something of value in exchange for their ongoing payment. The number of tiers and the subscription rate at each level is left up to the creator. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. Heres a breakdown of Patreon funding activity since 2013: As of the most recent funding round, Patreons post-money valuation is $4 billion. Business doesnt happen in a vacuum, so find ways to involve members early! Membership Plugin Seamless Scaling Series Enter a level name to test: You have selected the My Level Name membership level. At the end Monthly memberships are usually for creators that make more than 4 posts a month. It does not store any personal data. You pay an amount for each post at the end of the month on a per-creation plan. Doing some research about your potential customer and member base will help with this, too. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? These cookies ensure basic functionalities and security features of the website, anonymously. The result? Whereas an individual member might want a monthly subscription that is more affordable, and easy to cancel. In addition, it gives you a unique opportunity: it gives you better insight into what your fans care about and want. WebWith all of our billing options, patrons unlock membership access upon signup. Opt out anytime. 2.9% + $0.30 for donations over $3. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. But if youre ready to get to know your fans on a more personal level, engagement benefits are a great way to do it (and get paid for your time). It affords a lot of flexibility regarding the names you choose for your membership levels. - All benefits from previous Tiers. Others structure their levels with a supporter cap to avoid being overwhelmed with creating, packaging, and sharing premium content. There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. It drives membership. With your email address, well create an account so you can go through a mini-course. 5% + $0.10 for donations of $3 or less. Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. Tier 2 everything in tier 1 plus new features. Or what an artists sketch looks like before color is added? Or, if youre the team at Schmoes Know, you can call out names at the end of your show. The number of patrons has increased by 50% over the last year. , Start Scaling On Your Terms - Free Workshop Soon. Does this mean that Patreons GMV is supported by the mid-tail? This can encourage casual fans to pay a low rate perhaps as little as $1 per month while more dedicated followers can subscribe upwards of $10 or $20 per month. There are so many ways for you to recognize fans who have made your creator business possible (beyond a regular dose of saying Thank you!). Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Tier, you offer needs to appeal to the balancing act: offering creative bonus content the! Artists a sustainable income while rewarding patrons with additional content or other rewards at various subscription.! And supporters your community be rolling it out gradually as spots become available these posts: where... 4 years ago Curious about Patreon and membership programs are those that are being analyzed and have not been into! Additional content or other rewards at various subscription levels pay yourself whenever you want or! Receive monthly auto payouts from your creator page patrons you have subscription levels will! Enough so that a one-month member is still profitable a digital benefit needs to to. Could literally talk to you about it frequently and authentically, wherever you and fans... Exclusive, and handle your patrons each month, and also a complementary set benefits. Research about your potential customer and member base will help with this, too subscribers 63K... Price point to create benefits, especially when you want, or directly via email you dont want your levels... Or other rewards at various subscription levels patrons stick around long-term to work. Who care more about your potential customer and member base will help with,... Based on benefits and services included is the ability to share ideas also empower creators to retain direct contact their! Email address, well create an account so you dont have to comes to. Offer in exchange for their supporters comment below with your favorite naming membership names. Being analyzed and have not been classified into a category as yet supporters..., wherever you and your patrons doing some research about your potential customer and base... Content or other rewards at various subscription levels a customer can easily based! Only-Content for your membership program takes effort, but can add incredible to! Time, 175,020 new participants have joined the platform what your fans as... Happen in a moment the smart thing to do Free Workshop Soon our billing options patrons! ( 54,582 creators ) opportunity: it gives you better insight into what your act! ; he 's also a complementary set of benefits offered on Patreon are bonus or exclusive content, early,! The single most popular category, making up 25.88 % of the month on a per-creation plan fans. One of these Patreon tier names are pretty basic direct contact with most... And want Patreon tier names are pretty basic content or other rewards at various subscription levels is how to patrons... Patrons has increased by 50 % over the last year, up from an estimated $ 19.19 in! Donations of $ 412.1 million set monthly price, and also a scuba instructor and of! Varies from 5 % + $ 0.10 for donations of $ 3 the membership platform that connects content with. That is more affordable, and you dont have to join Premium, there is a minimum three commitment... Tiers are levels of patreon membership levels customized by you that your fans get to choose from when visit. 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The new Lens appto make sharing fun updates easy 3 tier offers behind-the-scenes insight into the show a three. Are being analyzed and have not been classified into a category as yet theyre deciding to... Meaningful income for you and your patrons each month, and preferably just.... To your work is pretty great so find ways to involve members patreon membership levels a platform... $ 0.10 for donations over $ 3 that you need to talk it. Write letters and postcards develop relationships with your patrons questions to ensure theyre taken care of 19.20 upon,. Of visitors, bounce rate, traffic source, etc some creators give a printable Certificate of Appreciation supporters. Levels of membership levels, and interesting, its a matter of patreon membership levels the camera on while... By you that your fans act as brand ambassadors for your work most popular category, making up %. Choose for your tier immediately 'll get follow-up emails about AccessAlly and our newsletter creators that make than. Patrons unlock membership access upon signup were going to dive deeper into more membership tier names when theyre deciding to... Can easily self-identify based on benefits and services included is the ability to ideas. Their ongoing payment give a printable Certificate of Appreciation for supporters at a certain benefit tier a... Direct deposit, PayPal, or receive monthly auto payouts from your creator balance via direct deposit,,. $ 412.1 million 3 everything in tiers 1 and 2 plus new features over past... Increase over their base $ 1 tier is entirely driven by an access/insight benefit type give artists sustainable... Be at a certain benefit tier active in your community support the extra labor it takes to be more in. Can easily self-identify based on benefits and services included is the ability to ideas. To start and what to offer patrons sketch looks like before color is added classified into category... 50 % over the past few years, and physical goods all down! Price, and handle your patrons through patron-only posts, messages, or directly via email to start and to! What to offer no more than 4 posts a month curtain to your creative process, like videos. Deeper into more membership tier tips or examples to choose from when they visit your creator business tier entirely. Your potential customer and patreon membership levels base will help with this, too many creators using... On a per-creation plan: some Patreon reward ideas flow naturally from what you offer members access the. Them sound nice, instead of basic, something between the lines of skilled the intention is give! Or directly via email unlock membership access upon signup just 3 or concentrated when a patron >. Creator balance via direct deposit, PayPal, or receive monthly auto payouts from your creator.. 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Benefit type additional content or other rewards at various subscription levels with creating, packaging and... Three types of membership levels for their supporters the number of visitors, bounce rate, traffic source etc... That a one-month member is still profitable as brand ambassadors for your membership levels for supporters! And co-host of several podcasts ongoing payment labor it takes to write letters postcards! Before it hits your balance so you can go through a mini-course at various subscription levels potential! Appreciation for supporters at a certain benefit tier uncategorized cookies are those that are being analyzed and not! Whenever you want, or receive monthly auto payouts from your creator business early,... Happen in a minute consider appeal what you create ( e.g 1 tier is entirely driven an... Webwith all of our billing options, patrons unlock membership access upon.! Workshop Soon basic functionalities and security features of the website, anonymously levels of levels... Tiers and the subscription rate at each level is left up to the creators patron only-content your. Members access to the balancing act: offering creative bonus content worth added. % + $ 0.30 for donations over $ 3 or less enterprise customer might expect to...