Raja Rajamannar is the Chief Marketing & Communications Officer and Pres of Healthcare at Mastercard. Raja is consistently recognized globally as a highly innovative and transformative leader, with deep expertise in Marketing, Data and Digital . Before joining Mastercard, Andrea was an associate principal at McKinsey & Company in Italy, where he worked with large, pan-European retail banks leading strategic projects on key business topics. Since 2014, she has led the Center with a remit to leverage Mastercards data, technology, capital and expertise for social impact. Bozoma has been recognized for her breakthrough work by both the industry and her peers, having been inducted into the American Advertising Federation Hall of Achievement in 2014. Ken is an Expert-in-Residence at Harvard Innovation Labs at the Harvard John A. Paulson School of Engineering and Applied Sciences. Before joining Mastercard, Ajay held key leadership positions at HSBC and Xerox. He leads the team responsible for developing technologies and solutions to help provide safe, secure and frictionless interactions for our consumers, customers and partners around the world helping to advance trust and inclusion in the digital ecosystem. Rich Verma is the Chief Legal Officer and Head of Global Public Policy for Mastercard. Ari has been with Mastercard since 2011 and has held an array of leadership roles across geographies. "Our sponsorship deal with the BCCI is coming to an end in March 2023. She also serves as executive vice president of Sustainability and is a member of the companys Management Committee. All Rights reserved. . For more than 20 years, Shamina Singh has been on the front line of developing and implementing solutions to make the global economy work for everyone, everywhere. Brands cannot continue to invest in a fundamentally flawed model. Ling Hai originally joined Mastercard in 2010 to serve as division president of Greater China, a role he held for four-and-a-half years. He also was responsible for leading the global HR integration of new acquisitions and joint ventures. . Stephanie oversees WWEs Brand, Marketing, Creative Services, Community Relations and Pop Culture strategies as well as WWEs Global Sales and Partnerships Division. Sunday, February 05 . Raja Rajamannar: Mastercard is focused on "experiential marketing." (GETTY IMAGES) The executive cites an example of a micro trend in which a celebrity was getting married in Bali, creating an online buzz in India. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Malhotra is a member of the U.S. Presidents Advisory Council on Doing Business in Africa and the Dubai Chamber of Commerce & Industry International Advisory Council. For example, hundreds of billions of marketing dollars are currently spent on loyalty programs, and yet, humans are not loyal beings even when they want to be, explains Rajamannar, citing a recent article from the BBC revealing that, amongst people in a committed relationship, more than 70% of people said they have cheated on their partners. In addition, Sachin is passionate about developing the next generation of talent, which he does as a mentor to high-potential diverse employees at Mastercard. He oversees Mastercards technology functions, including the global network, processing platforms, global technology hubs, information security and technology operations. The previously labor-intensive painstaking process now is done in a matter of hours, as opposed to weeks. He works closely with senior management to develop and execute on the future vision and strategy for our Services business. Craig Vosburg is chief product officer for Mastercard and a member of the companys management committee. The company is helping to deliver better experiences that are shaping the future of seamless commerce, while bolstering cyber services and data-powered insights. Linda also led the team responsible for managing merchant and acquirer relationships in the market, as well as business development efforts in co-brand, prepaid, commercial, transit, healthcare and public sector. Rajas groundbreaking theories and innovative strategies are documented in his first book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrows Consumers. A Wall Street Journal best seller and recipient of the Stevie and International Book Awards, Quantum Marketing is hailed as a must-read for any marketer who wants to build brands that stand the test of time in the post digital age. She also held leadership roles at U.S. Trust, McKinsey & Company and AT&T Bell Laboratories. In his new role, he is focused on advancing business strategy, sales, business development, product management and engagements with customers and regulators across Europe, the Middle East, Africa, Asia and Latin America. Prior to this role, he was chief information officer responsible for the development efforts for products and services, implementing the IT digital roadmap and managing the development of Mastercards global tech hubs. In this role, she is responsible for ensuring WWEs global brand strength and growth across all lines of business. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . All 12 League of Legends regions will have their own unique sponsors to advertise within the game. He earned a Juris Doctor, magna cum laude, from Harvard Law School and a Bachelor of Arts in political science from Amherst College. In 2015, Michael was named Executive Vice President, Global Prepaid and New Consumers. Ron chairs the Financial Services Sector Coordinating Council (FSSCC), is vice chair of the Cybersecurity and Infrastructure Security Agencys (CISA) Cybersecurity Advisory Committee, and is chair of the US Secret Services, Cyber Investigation Advisory Board. For more information about how we use your data, see our Privacy Statement. Bozoma Saint John was named CMO of Netflix in June 2020. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . In this role, Michael oversees the long-term growth and success of the Data & Services business by identifying opportunities to further embed services into Mastercard's overall strategy, and by extending capabilities into new customer segments and use cases. Raja Rajamannar is Chief Marketing & Communications Officer at Mastercard and author of the must-read Quantum Marketing. Her 20-year marketing career also includes tenures as Head of Global Consumer Marketing for Apple Music and iTunes, and Head of the Music and Entertainment Marketing Group at Pepsi-Cola North America. He has over 20 years of financial leadership experience, including several roles within Mastercard since he joined the company in June 2010. Across the globe, her team activates a multi-platform approach to protect and enhance the company's reputation, highlight Mastercard's differentiated products and services, and inspire its 20,000+ employees. In addition to its consistent focus on creativity, Adobes marketing organization pioneered the companys shift to digital deploying advanced digital marketing technology, establishing an insight-driven culture, and setting a template for marketings impact on business. Raja Rajamannar, Mastercard's chief marketing and communications officer and chair of the judges for the WFA Global Marketer of the Year, reflects on the key issues marketers have had to address . If Rajamannars prediction is right, artificial intelligence will be the biggest single disruptor of marketing. In 2014, when Rajamannar began suggesting that marketing was experiencing an existential crisis, he was often considered ahead of the times but today it is widely accepted that the function is at a critical juncture. "They had to be authentic to Mastercard," Rajamannar says. Michael Fraccaro is the chief people officer of Mastercard. I see that classical marketing is simply not going to work tomorrow and we need to re-imagine and re-invigorate the marketing function., Yale School of Management Mastercard, Rajamannar said, decides its marketing investments based on the size of the opportunity, the price of the opportunity, and the . Raja is the president of the World Federation of Advertisers. Prior to joining the company in 2002, Jorn spent several years in capital markets where he occupied various management positions in the areas of product development, product management and corporate strategy. By Michaela Jefferson 8 Jun 2021. Marketers need to relearn how people are thinking as their lives are changing. Raja has seen these beliefs around the role of marketing manifest in two primary ways. Chiro holds a Bachelor of Science in Business Administration from Saint Louis University. Mark Abraham, Managing Director & Senior Partner, BCG, Diane Brady, Assistant Managing Editor, Communities. Additionally, Bozoma serves on the boards of Girls Who Code and Vital Voices and in March 2017, she was named as a Henry Crown Fellow by the Aspen Institute. Michael also led the creation of Mastercard inControl, an intelligent transaction decisioning platform built on the Orbiscom technology that Mastercard acquired in 2008. Charles: (03:18) Raja, welcome to Fearless. The most active insiders traders include Foundation Mastercard, Lance Darrell Gordon Uggla, and Richard K Davis. The campaign workedbut would . He also has accreditation in change management from the Australian Graduate School of Management and attended leadership programs at Duke Fuqua and INSEAD. In this role, he oversees the companys consumer credit, debit and prepaid products, delivering people an easier, more secure and more efficient way to make everyday purchases. Raja Rajamannar is responsible for building the Mastercard brand - overseeing the brand refresh that saw the company drop its name from the iconic interlocking circle logo as well as driving business and advancing sustainable competitive edge for the company. Prior to assuming this role, he served as president of North America for Mastercard, overseeing the company's operations and customer-facing activities in the United States and Canada. Raja Rajamannar, Mastercard CMO & CCO said their vision is to bridge passion, spotlight emerging artists and creating an interactive community that allows participants to learn and grow together. Its mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. She is passionate about using innovative and authentic people-centric storytelling to advance the company's objectives. In this episode, Raja explores what . All rights reserved. On average, Mastercard executives and independent directors trade stock every 11 days with the average trade being worth of $22,278,631. By Sarah Vizard 19 Feb 2019 10:25 am. He has worked in the Seattle, New York, Sydney, Montreal, Chicago, Los Angeles and Paris offices helping a wide range of clients with iconic brands drive growth. 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