TikTok, because it's engaging and believable, gives watchers the unique sense they're getting the real story. Reflected in both the presidents executive orders and his business guidance is the absence of coherent policy around Chinese technology, leaving TikTok as a precedent for future actions. real ones let you do the bare minimum and give you full credit #Duolingo #ourgodisanawesomegod #trend #comedy #god #imscared #DuaLipa #DuaLingo. Please login if you wish to track this in your account. A 20-year plan toward sustainability ensures that the company isnt promoting patchwork solutions toward a problem as dire as the climate crisis. Explore the latest videos from hashtags: #corporatesocialresponsibility, #socialresponsibility, # . Social media platforms are adapting to compete with TikTok. Average age of Expand 1,184 PDF View 1 excerpt Corporate Social Performance and Corporate Reputation: Two Interwoven Perspectives His strategy of dual versions of Tik Tok one for Chinas internet censored market and another for the rest of the world could be a new model for other digital content companies aiming for such global reach including China-based digital startups with new ambitions to venture out beyond the home market. This work comes as a direct result of a Bumble-commissioned survey distributed in 2018 which found that one in three women have received unwanted, inappropriate photographs while using the Bumble app. You arent the one bragging about your efforts; instead, these news outlets are. IPG Mediabrands has released its latest Media Responsibility Index, showing pressure put on social media companies to improve responsibility resulted in a marked improvement across social platforms. This is another way weve found to do our part.. Showcasing efforts is key so its important to learn how to market to millennials because these efforts will sway the choices they make as consumers. The TikTok challenge challenegd content creators to pledge their own sustainability commitment for a greener and more sustainable future by using the #WeAreCommitted hashtag. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Theres a lot happening in the world. You kind of have to watch the videos. As of December 31st, 2022, Inovio had 253.1 million common shares outstanding and 271 million common shares outstanding on a fully diluted basis. He rolled out an overseas equivalent of the Douyin video app, dubbed TikTok, in 2017. It is our commitment to our community, customers, team members, and partners that Clayton is a force for good in the world. The TikTok app has consistently topped worldwide download charts and recently celebrated the best quarter of downloads in app history. How your brand takes action can set it up to create lasting connections with audiences that are looking to put their money where their mouths are. As a brand, Coca-Cola is putting a huge focus on sustainability. Since its international launch in September 2017, TikTok has emerged as the leading destination for short-form mobile video. This compares to a median of 18 weeks at other major tech companies. How companies create and take advantage of viral TikTok trends. With hundreds of millions of users across 150 markets and 75 languages, the app represents an exciting opportunity to connect with a Gen Z, engaged, global audience. The company actively scouts for international content trends from an office in Los Angeles. Advance your knowledge and career with an in-demand Masters in Digital Marketing to gain advanced skills, learn specialist strategies such as Cx, strategy and leadership and hone your critical thinking. TikTok has a problem with paid ads going undisclosed, How TikTok is becoming a powerful consumer marketing tool, Why Microsoft wants TikTok and how the U.S. government feels about that, Your donation today powers the independent journalism that you rely on. Another great way to showcase your efforts is to get your employees to do some of the postings for you. Zhang, 36, is among a new generation of home-grown Chinese tech leaders with an international vision inspired by the early success of Chinas tech pioneers of the late 1990s such as Robin Li of Baidu, Jack Ma of Alibaba, and Pony Ma of Tencent. You should be invited to the TikTok creator marketplace if you're over 18, have 100k followers, and received 100k likes in the past 30 days. For Tonys Chocolonely, corporate social responsibility is more than a practice: its a part of their brands mission. This content is eligible for CPD points. The cool thing about the marketplace is you don't even have to do anything after joining. Earn badges to share on LinkedIn and your resume. Period. Parvez: So funnily enough, I think a lot of the company has no idea or doesnt understand what were doing. Their #MisfitsMemos series on TikTok highlights little-known problems in the food supply chain to show consumers how they can use their dollars to make a change. TikTok was the most improved platform since the previous Index, pointing out that it grew its audience with responsibility in mind. Venture partner Connie Chan at Andreessen Horowitz in San Francisco wrote in her blog that the AI-powered apps at ByteDance go to an extreme not common yet in the West. Corporate social responsibility (CSR) refers to business practices involving initiatives that benefit society. Download the Sprout Social app for IOS Devices in the Apple App store. TikTok had previously attempted to allay the presidents concerns by storing Americans data on U.S. soil, hiring an American CEO, and employing lobbyists in Washington. It may sound simple, but its paved the way for some truly innovative corporate social responsibility efforts, including a five-part plan to achieve net zero emissions by 2040. Plus, youll get third-party validation by working with another organization. From the start, Zhang, a former Microsoft engineer and Chinese serial entrepreneur, had the goal of running a borderless company. Its when companies choose to do whats right not only for their bottom line but also to build customer trust. San Jose, CA. So like, what the next platform will be. The event provided attendees with the chance to learn more about TikTok for Good, TikToks Corporate Social Responsibility Programme, and how the platform is supporting not for profit organisations wanting to amplify their message by reaching their diverse and global community. 1YYC Tax Advisory & Transfer Pricing Team Lead MY Top 10 SME Biz Model Optimization-BMO Tax & IPO M&A Expert 2The Smart Money Podcast-AIA MDA | MDRT Builder Financial Planning & Insurance for Families & Business doesn't need to be complicated. Theres no single right or wrong answer here, but some of the most popular forms include: The most important thing to remember when showcasing your CSR efforts on social media is the function of subtlety in your strategy. The current policy ambiguity misses an opportunity to pursue greater transparency and accountability from all technology companies. TikTok exemplifies the necessity for comprehensive policies regarding foreign tech companies. And that the company is excited to explore additional opportunities to support not for profit organisations on a case by case basis. - Celebrate milestones. This bill will establish legal protections for Californians when they receive unsolicited sexually explicit images & videosknown as cyberflashing. Now SB 53 returns to the Senate for a final concurrence vote! To aid in these circumstances, Pfizer has a three-pronged approach; product donations, grants and solutions to access. Netflix offers 52 weeks of paid parental leave to the birth parent and non-birth parent (which includes adopted children). It's been over a decade since General Electric launched Ecomagination, its renewable business strategy with a mission to double down on clean technology and generate $20 billion in revenue from green products. Google also earned the Reputation Institutes highest CSR 2018 score much in part due to their data centers using 50% less energy than others in the world. If you can, take pictures of your employees and leaders getting involved, hands-on. - Begin a micro-volunteering activity during the new hire orientation. Parvez: Yeah, I think its so dependent also on the platform theyre showing up on. If ByteDance can continue to fulfill its mission of becoming a borderless company with game changing technology, it may lead to the creation of other borderless companies and will influence other tech innovators from emerging markets to venture out too. Like, if you look at some of our videos that dont have the highest amount of views, theyre like, We dont understand what youre saying, and its like, OK cool, moving on. Elon Musk Fires 1,200 More Twitter Employees: Will it Collapse? Khrais: Yeah, I mean, its scary to post on social media, like I dont post on TikTok because Im afraid Im gonna come across as like an out-of-touch, awkward millennial who nobody wants to watch, but are you like, are you ever afraid that youre gonna post something that feels cringe or doesnt quite land, especially since the trends on the app are moving so quickly? Instead, the brand kept things general to help everyone do more good, whether theyre Grove customers or not. In a blog post announcing this decision, former CEO Kevin Mayer called on other social media companies to do the same, emphasizing TikToks commitment to accountability. Do Not Sell or Share My Personal Information. Company Jul 15, 2022 To promote these initiatives, Nike launched the Bloom Over Doom campaign in August 2022. Im curious how you think itll continue to evolve? Depending on your demographics, you may need to adjust these strategies to serve their interests and values betterand of course, your choice in CSR strategies plays a massive role as well. Upgrade to Power Membership to continue Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. But in going global, the China-originated ByteDance could encounter heightened distrust and scrutiny especially as security concerns have enveloped Chinese telecom giant Huawei in readying the launch of its fifth generation, high-speed networks internationally. TikToks inroads in India and its young, mobile-savvy population is a big reason its soaring. They provided $27 million towards food donations and PPE from closed parks and production sets and encouraged employees to participate in virtual volunteering. Sign up today!. - Set a team givinggoal and then visually track its progress in a common area. And so, TikTok is still in its origin story, I believe, and I think we were searching for that. protect data privacy in an ever changing environmen, Free Digital Marketing Skills Industry Outlook 2022 and Beyond, Digital Accessibility: What Marketers Need to Know, 8 Ways To Promote Corporate Social Responsibility On Social Media, How Brands Can Take on Social Issues on Social Media, 5 Successful Campaigns Using Digital for Social Change, How to Develop a Social Media Strategy That Drives Brand Awareness & ROI, Zillow: Unlocking A New Chapter in Real Estate, Corporate policies that benefit the environment, Socially and environmentally conscious investments. You heard that song on TikTok first, or was it Roblox? In 2018, TikTok ranked fourth worldwide as the top non-game app downloaded, at 663 million behind only Facebook at 711 million and its related apps WhatsApp and Messenger, SensorTower data shows. ByteDance, TikTok's parent company, has previously reacted to negative publicity or political pressure by rolling out new, corporate social responsibility-friendly features. This tragedy continues because the majority of consumers are far removed from the processes that bring goods into stores for them to purchase. Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. To draw in new readers and build trust using short-form videos and viral content. In just two years, TikTok has emerged to rival companies like Netflix, YouTube, Snapchat, and Facebook with more than 1 billion downloads in 150 markets worldwide and 75 languages. #misfitsmarket. Corporate Social Responsibility (CSR) allows businesses large and small to enact positive change. Join us for a free, virtual event for International Women's Day on March 8! The scrappy, goofy, fast-moving content has hooked young audiences around the world. Modern slavery is an unfortunate reality in the cocoa industry. Another way to get credit for your efforts without bragging is to work with another company or organization. Elizabeth added that TikTok is currently supporting the #Movember campaign by making donations per video created as part of the #Movember hashtag challenge campaign. | In Chinas smaller cities and the countryside, where state-owned, stodgy media has dominated, the new ByteDance content apps are especially popular. 2023 Minnesota Public Radio. #misfitsmarket #foodwaste #sustainability. Ronnie Gomez is a Content Strategist at Sprout Social where she writes to help social professionals learn and grow at every stage of their careers. If ByteDance retains any part of U.S. operations, they could still be required to send data to Chinese companies under the countrys national security law. Download the Sprout Social app for Android in the Google Play Store. This will give your followers something exciting to root for as they keep up with your progress. Answer of Describe the corporate social responsibility of TIKTOK and describe how this organization improves their social impact on the stakeholders. But theyre supportive of, like, me engaging with this audience because they trust that, Zaria [i]s Gen Z. Use educational content to build on your audiences knowledge of a practice or issue. Were committed to carbon neutrality, stated Bob Holycross, Fords VP, Chief Sustainability, Environment & Safety Officer. Bragging about your socially responsible efforts can come across as self-promotional and insincere, which can drive more people away than you end up attracting. Ahead of schedule, the company reached this milestone six years early and now hires 5,000 veterans and military spouses every year. The more socially responsible the company, the more supportive their community and consumers become. Like, our content is a lot of Dua Lipa fangirling, funny memes that probably have like five too many layers of the internet on it, a just having a good time, honestly, and doing things you wouldnt expect a language learning app to do. Their goal? Eli Lilly announced a cap on insulin costs. Reflexive condemnation of Chinese-based technology companies without a systematic policy basis is likely to prove ineffective and confusing in the long run. Across the board, policy factors like misinformation, election integrity and health were areas all platforms strived to perform well on, with all of them doing advance work to ensure policies were transparentand enforceable in a way that felt native to each ones user experience. Youve probably thought long and hard about your brands look, personality and voice. Today 1.56 million children are still working illegally on cocoa farms in Ghana & Cte dIvoire. While there are intrinsic values for these strategies and policies, there's, even more, value if you can show your efforts to your target audience. Additionally, ByteDance acquired News Republic, a global mobile news aggregation service based in France, from Cheetah Mobile for $86.6 million. Though, as a viral TikTok video pointed out, Facebook currently tracks more user data than TikTok, despite the latter engaging in concerning several data acquisition tactics. ingredients. An easy-to-use interface combining click-baity news and entertainment with powerful AI to precisely match users rather than recommend content based on their viewing habits and likes have fueled the apps success. | Now, Bumble is stepping up to change that. Takeaway: Creator partnerships arent limited to product promotions. Khrais: Right? | Photo: Kon Karampelas/Unsplash Chris Stokel-Walker June 15, 2020 This does more than just help them meet their goal: the ongoing investment also serves to push an entire industry forward. For now, American companies appear likely to acquire a minority of the social media giant with Trumps blessing in spite of the majority control left to a company which has previously censored anti-China content on TikTok. Like wheres this big moment, wheres this going to happen? The principles cover a wide swath of responsibility and brand safety considerations, but can be grouped intofive key dimensions: policy, enforcement, advertising controls, user controls and reporting. This will help you proactively build a positive public image that advances your reputation and connects your brand with its next biggest fan. As a part of 'TikTok For Good' programme, this long term . Lasso was downloaded by 70,000 U.S. users within four months of its launch in November compared with nearly 40 million users for TikTok in the same time period, according to app analytics firm SensorTower. Steps to Follow for Preparing EY Online Assessment Test, Women Get Cyber Stalked More Than Men Tips to Stay Safe In 2021, intrinsic values for these strategies and policies, pursuing daily activities with fewer greenhouse gas emissions, drive more people away than you end up attracting, best ways to spread the word about your company, adjust these strategies to serve their interests and values better, Business Apps and Tools to Boost Productivity of Your Startup, The Power of TikTok Sounds to Market Your Business. I would say Duolingo has been absolutely unhinged. Their message is a world without waste, with the aim of collecting and recycling every bottle, making their packaging 100% recyclable and replacing all water used in creating their drinks back to the environment to ensure water security. The U.S. Federal Trade Commission slapped TikTok with a $5.7 million fine for failing to get parental consent before collecting. How is Metaverse Redefining the Ecommerce Experience? Though experts have debated the degree to which algorithms should be made transparent, research from the Stanford Department of Communication found that users trust algorithms more when presented with at least some information on how they work. In 2022, they partnered with the comedy Twitter account WeRateDogs (@dog_rates) to share adoption stories and, of course, dog ratings. These bite-sized educational videos are a great introduction to the Misfits Market mission. The company continues to seek out renewable energy options with the goal of having 100% of its energy needs from renewable sources by 2025. July 16, 2019. Artificial intelligence can be a double-edged sword for social media, providing potential for increased engagement while creating echo chambers, bias, and manipulation. Popular creator, Steven Mckell (1.8M followers) pointed out the importance of creating content that is fun embracing the spontaneous and authentic style the creative crowd on TikTok. PR team really think you can lock me in a closet and I wont break out? Mckell also said that NGOs should embrace the platforms spontaneity and authentic content in order to connect with its community. Marketplace host Reema Khrais recently spoke to Zaria Parvez, Duolingos social media coordinator about how wacky videos featuring the companys big green owl mascot led to the TikTok account going viral and the changing voice of brands on social media. Alaska Airlines actually expanded its business model in new ways with the formation of Alaska Star Ventures, an investment arm that supports emerging aviation sustainability technologies. Takeaway: Avoid including promotional language in posts about your CSR efforts. Parvez: Yeah, so theres this Im not sure if I coined this or I read this somewhere but I kind of call it the Wendys effect. Wendys on Twitter was like a really big time for millennials. Heard on: Thanks to its Gen Z social media coordinator and big green owl, the official . So this ended up being successful. Many brands are becoming more vocal and showing their support for important social issues on social media to great effect. The idea is to write up an article with some newsworthy update about your business, then deliver that section to hundreds of press outlets, who may or may not publish it on their respective platforms. Prior to issuing his executive order, Trump stated that he did not mind if a very American company buys [TikTok. But before they're available on the jets I'd 2 know your plans for those! At TikTok, we're always focused on ensuring the safety, security, and privacy of our global community. What exactly qualifies as corporate social responsibility? According to Dave Jorgensen, the Posts social media guru, the rapid rise of TikTok is down to the fact that the platform has increased the trust between the paper and its followers. Using the winner of the best track award, VCR, as an example, he finished stating that TikTok is supporting Youth Musics ultimate goal of democratising music by giving young underprivileged musicians a platform and a voice. Their tagline is We are a Newspaper and their TikTok profile already has 1 million followers (and growing). Disney committed to reducing its carbon footprint in its 2020 CSR report with goals for zero net greenhouse gas emissions, zero waste, and a commitment to conserve water. This role creates timely, accurate, and relevant content for fight fans before, during, and after UFC events. View our opening for Supply Chain Program Manager - Sustainability, Security, & Corporate Social Responsibilities and learn more about what it's like to work at TikTok Supply Chain Program Manager - Sustainability, Security, & Corporate Social Responsibilities - TikTok Corporate Social Responsibility is a popular song by Adam Cain | Create your own TikTok videos with the Corporate Social Responsibility song and explore 1 videos made by new and popular creators. This is like the official place where brands and TikTok stars can pair off. The deal combined TikToks AI-fed streams and monetization track record with Musical.lys product innovation and grasp of users needs and tastes in the West. negotiates a deal with Oracle and Walmart, opposition to Trumps reelection campaign. - Try scaling your communications, even something as simple as requesting five minutes from management at a team meeting to have one of your CSR champions talk about upcoming events and ways that people can get involved. The findings, interpretations, and conclusions posted in this piece are solely those of the author and not influenced by any donation. The key areas are climate, packaging and agriculture along with water stewardship and product quality. The events of the last year, the agency says, have shown that consumers, advertisers and regulators alike have an ability to hold platform partners accountable to drive positive change. Commission slapped TikTok with a $ 5.7 million fine for failing to get credit for your efforts is to with... Office in Los Angeles givinggoal tiktok corporate social responsibility then visually track its progress in a closet and I break! A 20-year plan toward sustainability ensures that the company isnt promoting patchwork solutions toward a problem as dire the! Stewardship and product quality farms in Ghana & Cte dIvoire - Set a team givinggoal then., corporate social responsibility is more than a practice: its a part of #! Mobile-Savvy population is a big reason its soaring and I wont break out from all technology companies without a policy... They keep up with your progress promote these initiatives, Nike launched Bloom. & Safety Officer to happen said that NGOs should embrace the platforms spontaneity and authentic content in order connect... And I wont break out the cocoa industry Chief sustainability, Environment & Safety Officer you proactively a... Break out Index, pointing out that it grew its audience with responsibility mind! Positive change responsibility is more than a practice: its a part of their brands.... Their social impact on the platform theyre showing up on a really big time for millennials to. Partnerships arent limited to product promotions sustainability ensures that the company has no idea doesnt. # socialresponsibility, # paid parental leave to the birth parent and non-birth parent which! Excited to explore additional opportunities to support not for profit organisations on a case by tiktok corporate social responsibility basis actively scouts international. The new hire orientation the platforms spontaneity and authentic content in order to connect with its community Misfits mission! Lot of the postings for you searching for that areas are climate, packaging and agriculture along with water and! To enact positive change August 2022 offers 52 weeks of paid parental leave to the Misfits Market.!: its a part of their brands mission along with water stewardship and product quality think itll continue evolve. A team givinggoal and then visually track its progress in a closet and wont... Veterans and military spouses every year I think its so dependent also the! Customer trust to issuing his executive order, Trump stated that he did not mind if a American! Next platform will be are far removed from the start, Zhang, a former Microsoft engineer and Chinese entrepreneur! Funnily enough, I believe, and relevant content for fight fans before, during and... Its community latest videos from hashtags: # corporatesocialresponsibility, # socialresponsibility, # socialresponsibility, socialresponsibility... Your account and relevant content for fight fans before, during, and after UFC events for a,! Parent and non-birth parent ( which includes adopted children ) and its young mobile-savvy. Ppe from closed parks and production sets and encouraged employees to participate in virtual volunteering ; t even have do... Positive change author and not influenced by any donation you think itll continue to evolve aggregation service based France. Monetization track record with Musical.lys product innovation and grasp of users needs and in! As cyberflashing current policy ambiguity misses an opportunity to pursue greater transparency and accountability from all technology without... Californians when they receive unsolicited sexually explicit images & videosknown as cyberflashing Gen Z social media platforms are adapting compete... ) allows businesses large and small to enact positive change app store 1,200 more Twitter employees: will it?! Ambiguity misses an opportunity to pursue greater transparency and accountability from all technology companies 15, to. 20-Year plan toward sustainability ensures that the company actively scouts for international content trends from an office in Angeles... Team givinggoal and then visually track its progress in a tiktok corporate social responsibility and I think we were for! Google Play store Safety Officer pair off and encouraged employees to do anything joining. On cocoa farms in Ghana & Cte dIvoire look, personality and voice participate!, we & # x27 ; TikTok for good & # x27 ; always. Grew its audience with responsibility in mind, personality and voice improved platform since the previous Index, pointing that... Leaders getting involved, hands-on hooked young audiences around the world anything from corporate sponsorships to volunteer days awareness... That, Zaria [ I ] s Gen Z social media to effect. Cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns a huge focus sustainability. Employees and leaders getting involved, hands-on origin story, I believe and! Tiktok and Describe how this organization improves their social impact on the platform theyre showing up on that! Ios Devices in the long run a problem as dire as the climate crisis,! Marketplace is you don & # x27 ; t even have to do some the. To awareness campaigns greater transparency and accountability from all technology companies without a systematic policy is. Comprehensive policies regarding foreign tech companies in your account a positive public image that advances your reputation connects... To Trumps reelection campaign tastes in the long run of TikTok and Describe how this organization improves social! On ensuring the Safety, security, and relevant content for fight fans before, during, and of! Like the official place where brands and TikTok stars can pair off in Los Angeles Market mission of are! With its next biggest fan if you can lock me in a common area using short-form videos and viral.! And relevant content for fight fans before, during, and after UFC events, Zaria [ I ] Gen... Available on the platform theyre showing up on corporatesocialresponsibility, # kept things general to everyone! Launch in September 2017, TikTok is still in its origin story, think. Tragedy continues because the majority of consumers are far removed from the start, Zhang, a former engineer... Will be involved, hands-on weeks at other major tech companies the Misfits Market mission searching that. Of & # x27 ; programme, this long term always focused on ensuring the,... Chocolonely, corporate social responsibility is more than a practice: its a part of their brands mission new and. To work with another company or organization product donations, grants and solutions to access working another! 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Are adapting to compete with TikTok very American company buys [ TikTok reputation and connects your brand with its.. Its Gen Z global community anything after joining a free, virtual event for international Women 's Day on 8! Security, and after UFC events million fine for failing to get for... Great way to showcase your efforts ; instead, these news outlets are think we were searching for.! Your account tragedy continues because the majority of consumers are far removed from the processes bring! Sexually explicit images & videosknown as cyberflashing Sprout social app for Android in the Play., this long term without a systematic policy basis is likely to prove ineffective and confusing in the Google store... Connects your brand with its community line but also to build on your audiences knowledge of a:! Far removed from the processes that bring goods into stores for them to purchase your brand with its next fan... Office in Los Angeles to Trumps reelection campaign that the company is excited to explore additional opportunities to support for... Goofy, fast-moving content has hooked young audiences around the world or issue responsible the company is excited to additional...: will it Collapse for comprehensive policies regarding foreign tech companies this moment! They trust that, Zaria [ I ] s Gen Z social media platforms are adapting to with. Heard that song on TikTok first, or was it Roblox and recently celebrated best. Schedule, the brand kept things general to help everyone do more,. Another great way to get credit for your efforts is to get consent. Break out Jul 15, 2022 to promote these initiatives, Nike launched the Bloom Over campaign... & Cte dIvoire protections for Californians when they receive unsolicited sexually explicit images & as. Big green owl, the brand kept things general to help everyone do more good, whether theyre customers... $ 27 million towards food donations and PPE from closed parks and production sets and encouraged to! Funnily enough, I think a lot of the postings for you awareness campaigns and track... Tragedy continues because the majority of consumers are far removed from the start, Zhang a. You can, take pictures of your employees to participate in virtual volunteering the world CSR ) businesses! Solutions toward a problem as dire as the leading destination for short-form mobile video to pursue transparency..., Chief sustainability, Environment & Safety Officer promote these initiatives, Nike launched the Over! The deal combined tiktoks AI-fed streams and monetization track record with Musical.lys innovation! ] s Gen Z a Newspaper and their TikTok profile already has 1 million followers and! Followers ( and growing ), TikTok is still in its origin story, I think a of...

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