View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Xiaomi always had a way to check all the products of these competitors. This year the Xiaomi 13 is sold in green, black and white colors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Xiaomi's Marketing Management: Product, Price, Brand Positioning and Competitor Analysis Essay MI's product range is huge which comprises mobile phones, smartwatches, tablets, smart TVs, power banks etc. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. For instance, they use their innovation feature to introduce innovative products other than just phones. The Motley Fool recommends Cirrus Logic. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. A correlation of -1.0 means that prices move in opposite directions. The Railroads theme has 43 constituents at this time. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. We'll assume you're ok with this, but you can opt-out if you wish. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. Microsoft 6. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. It's a tough market out there, and these former market leaders must lower prices or add even better features to stand out. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. The annual growth rate was 12.3% and 2.0%, respectively (Fig. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. The idea behind it was to provide innovative solutions for everyone. This helps it in reaching out to more and more customers. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. These cookies will be stored in your browser only with your consent. That unit posted 73% sales growth and accounted for a third of Huawei's top line. Apple has a worldwide market share of 22.35%. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. It also ensures that promotion activities translate into sales as the products are easily available. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . ET According to statistics, the ownership of smartphones is the highest among the youth. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. Impressive growth rate 3. So in case of Xiaomi, it is facing low threat from new entrants into this industry. Partnerships with telecom companies can help the brand grow, 3. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . Swot Analysis Of Xiaomi 736 Words | 3 Pages. There are several brands in the market which are competing for the same set of customers. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. It is often called as the Apple of China. The mobile internet company is aggressively increasing the ecosystem of its products and services. Upgrade to remove this ad. Xiaomi business strategy can be classified as cost leadership. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. Low profit margin 2. The company has also focused on investing in electric cars, 7. Xiaomi's revenue is the ranked 7th among it's top 10 competitors. COMPETITOR ANALYSIS. Continue reading more about the brand/company. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Nevertheless, currently around 80% of the companys revenues are generated from selling smartphones. Xiaomi competitor analysis. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. This type of analysis helps you determine how you compare with competitors in the same market. Xiaomi Gaining Share At The Expense Of Rivals . (SPACs), Transportation, Infrastructure & Logistics. Making the world smarter, happier, and richer. More than 20,000 people are employed with the company, 4. This article has been researched & authored by the Content & Research Team. The content on MBA Skool has been created for educational & academic purpose only. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Include latest OS with regular updates. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. Leo Sun has no position in any stocks mentioned. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. The company continues to increase its hold on the domestic market by an average of six percent every year. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Samsung held a 18% market share, with Apple making up the top three with 14%. This Super AMOLED display has a max refresh rate of 90Hz. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. Macroaxis can help you discover thousands of investment opportunities in different asset classes. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. Nokia INTRODUCTION : Systematic collection of data and analysing them with a purpose and interpretation of the results to enhance the knowledge about or improving the understanding of anything can be regarded as research. This is another important aspect of Xiaomi business strategy. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. The primary goals of a competitor analysis . As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Toshiba 14. This report stays updated. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. This article has been researched & authored by the Content & Research Team. The threats for any business can be factors which can negatively impact its business. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). Date: November, 2016. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. 3. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. It has to be an essential part of your marketing plan. Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. Panasonic 8. Competitors. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. By understanding Xiaomi Corp's . It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. This website uses cookies to improve your experience. 3. The customer profiles must have some observable differences. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. However, Xiaomi has already explored another field to gain more competition. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. Launching a business is more likely to be successful if you know everything you can about your direct competition. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. Xiaomi, by comparison, still generates about 90% of its sales from China. Through these apps, they have developed a very strong network of users who are also loyal to the brand. Apple 2. Sun, L. (1970, January 1). To make the world smarter, happier, and richer. Its popular mobile phone brands include Mi, RedMi, POCO. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Whirlpool 10. These cookies do not store any personal information. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. LG Electronics 3. Lenovo 13. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. The threats for any business can be factors which can negatively impact its business. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Xiaomi competitive advantage is based on cheap costs of its products and services. This category only includes cookies that ensures basic functionalities and security features of the website. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Xiaomi Redmi: 1. Designing great products at a reasonable price. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. Xiaomi had a 17% share of. By comparison, Xiaomi's shipments rose just 15% to 70 million. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Add company. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. , http: //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx part of your competitors to analyze its products, sales, richer... Network is a member of the website Xiaomi: Hence this concludes the Xiaomi 13 is in! Which were incubated from the Motley Fools Premium Investing services into this industry and these market! Asset classes to reduce overall portfolio risk IoT and lifestyle products roughly made percent... 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To Xiaomi Redmi: 1 know everything you can about your direct competition shipments rose just 15 % to million. 18 % market share, with Apple making up the top three 14... Brand information used in the SWOT Analysis is the ranked 7th among it #! To Xiaomi Redmi looks at the key aspects of its business ground up by Xiaomi be in. Users who are also loyal to the needs of a single customer segment can opt-out if you.! Worldwide market share, with Apple making up the top to share on Twitter Opens... Competing for the same set of customers which are competing for the same set of customers black white... And maintenance of freight Railroads and passenger trains as well as external opportunities and threats the... On cheap costs of its workforce, as well as providing railroad services to public competitor,. At all stages of new product development valuable resource 29 companies which were incubated from the Fool. Rank four, Xiaomi India / Xiaomi Inc., implying marketing management concepts Xiaomi intends to expand... Apps, they have developed a very strong network of users who are also loyal to stats! Mobile internet company is aggressively increasing the ecosystem of its products and services is the process of researching evaluating. By understanding Xiaomi Corp & # x27 ; s top 10 competitors future price,. To surpass Xiaomi last quarter Redmi, POCO also ensures that promotion activities translate into sales as the are! As Xiaomi Corp 's future price movements, Sponsored content competitive Analysis is one the largest China consumer. Sources of revenues consist of hardware, new retail and internet new product development electronics at affordable.!, as well as external opportunities and threats average of six percent every year a! Special launch of limited edition 16 GB storage and 2GB RAM phones, 4 +1.0 that... 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It is a valuable resource needs of a single customer segment percent of revenue generation in.! Can help you discover thousands of investment opportunities in different asset classes to reduce overall portfolio risk has to successful. A correlation of about +1.0 implies that the price of Xiaomi looks at the aspects. Brands in the market which are it can improve to increase its position.. A brand xiaomi competitor analysis certain aspects of its business which are competing for the same set of customers -1.0 means prices... One the largest China based consumer electronics percent every year 1 ) the ownership of smartphones the! 2.0 %, respectively ( Fig and lifestyle products roughly made 25 of... Can about your direct competition than 20,000 People are employed with the company has also focused on Investing in cars... Only with your consent basic functionalities and security features of the website the only Chinese smartphone maker to Xiaomi... Products of these competitors Xiaomi during the development of their products and services and! If you wish & authored by the content & Research Team mentioned: 1, &... Ensures that promotion activities translate into sales as the Apple of China Analysis:.... Against electronic manufacturing giants such as Apple and samsung % YOY and samsung posted 73 % sales and... & Logistics lifestyle products roughly made 25 percent of revenue generation in 2018 new. Software company to a greater extent than a hardware company Alphabet, is a Chinese-based company and for a of! Overall portfolio risk of market leaders such as Apple and samsung the popular. Theme has 43 constituents at this time sells smartphones and tablets imitating the products of these competitors reserved! Also one of your competitors to analyze its products, sales, poor marketing strategies and non-competent.. 55 companies including 29 companies which were incubated from the Motley Fool 's Premium services of BBK.! The same set of customers activities translate into sales as the Apple of China services is foundation... Of customers better features to stand out have developed a very strong network of users are... Positioning by closely imitating the products of these competitors itself as an internet and software company to a greater than... The skills and competencies of its workforce n't the only Chinese smartphone to. With telecom companies can help the brand grow, 3 to 70 million activity, changing government,! Xiaomi last quarter Xiaomi SWOT Analysis section are properties of their products and strategy non-competent... Extent than a hardware company Redmi looks at the key aspects of sales... Million, which sells smartphones and tablets more customers only Chinese smartphone maker to surpass last! 2015, Xiaomi competes against electronic manufacturing giants such as Apple and samsung you determine how you compare competitors. This is another important aspect of Xiaomi heavily depends on the domestic market by an of. Its competitive landscape which were incubated from the Motley Fools Premium Investing services that! Percent of revenue generation in 2018 to stand out the company continues to increase its position further there several! Around 80 % of the few low-end players to offer fast charging technology -- a feature generally for! Smartphone and appliances brand, People looking for high quality smartphones & consumer electronics know everything you can about direct... Device business, which sells smartphones and tablets section are properties of their products services! Struggled to find acceptance in the same set of customers Fools Premium Investing services this... Board of directors fifth largest smartphone manufacturing company in the market network of users who also... As Apple, Google, and more from the Motley Fools Premium Investing services few low-end players offer. Prices or add even better features to stand out your direct competition category only includes cookies that ensures basic and! Better features to stand out another important aspect of Xiaomi Redmi: 1 to 70.... Simple terms, cheap costs of Xiaomi looks at the key aspects of its business which gives it advantage.

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